India to Lead Krisp’s Voice AI Growth, Surpassing Philippines Soon

Krisp, a company specializing in artificial intelligence-based audio processing, projects that India will soon become its largest market for voice AI deployments, overtaking the Philippines within the next few years. This shift reflects a broader transition in the voice AI industry, moving from early experimental stages to more advanced, multilingual, and outcome-focused applications.

Krisp operates through three main business verticals. The first is AI meeting assistants, which provide real-time transcription and note-taking during meetings. The second is call center AI, which includes noise cancellation and accent conversion services that help improve communication clarity. The third vertical is the application programming interface (API) segment, which supports major frontier labs, communication platforms, and gaming companies worldwide.

Currently, Krisp’s revenue primarily comes from noise cancellation and accent conversion in call centers. However, the company sees its voice translation service—part of the call center AI vertical—growing rapidly. CEO and cofounder Davit Baghdasaryan stated, "Voice translation is growing so fast that I think in a year from now, it's going to overtake everything else out there. The world is adopting voice translation today, and we are only seeing the tip of the iceberg. Once trust in this technology builds, the demand will shift significantly towards India." He predicts a substantial increase in voice translation workloads being managed from India as global adoption accelerates.

While the United States remains Krisp’s largest market, the company, founded in 2017, has raised $20 million and currently generates under $500 million in revenue. Krisp’s chief growth officer, Vimal Nair, highlighted the potential impact of voice translation on India’s workforce. He explained that this technology enables businesses to hire employees from Tier-I, Tier-II, and Tier-III cities without concerns about English proficiency or regional accents, thereby broadening access to global customer service roles.

A joint survey by Krisp and IT industry group Nasscom reveals that over one-third of Indian organizations have advanced beyond bilingual voice AI systems, now supporting at least three Indian languages in live deployments. There is also a growing trend of multilingual agents capable of handling four or more languages. These developments align with a shift in business metrics, where companies prioritize efficiency and measurable outcomes over mere activity.

The survey data indicates that 61 percent of respondents have achieved a more than 20 percent reduction in cost per eligible customer interaction. Moreover, 30 percent of the larger-scale adopters reported a positive effect on their revenue streams, demonstrating tangible benefits from voice AI integration.

Krisp’s technology supports accurate translation of 12 Indian languages, with ongoing improvements for six additional languages. These capabilities are widely used in call centers serving sectors such as healthcare, retail, telecommunications, and financial services.

Baghdasaryan noted the historical challenges India faced in the call center market, where the Philippines had an advantage due to clearer accents and better grammar. He remarked, "India didn't have that advantage and the accents were difficult. Now, India has no reason to be behind. Our accent neutralization technology allows Indian agents to be understood as clearly as American or Filipino agents. We have overcome initial hurdles with technology improvements, and this trend will only strengthen in coming years."

As voice AI technology evolves, Krisp’s growth in India reflects broader industry trends toward multilingual support and enhanced communication tools. This shift not only benefits businesses looking to optimize customer service but also expands employment opportunities across diverse regions, promoting greater inclusion in the digital economy.