Mahindra bets on SUVs, new launches to sustain sales growth in 2026

Mahindra & Mahindra expects sales momentum to continue this year on the back of new product actions and a differentiated SUV portfolio created over the past four years, a top company executive said on Tuesday.
Last year, the Mumbai-based auto major leapfrogged to second position in passenger vehicle sales, ahead of Tata Motors Passenger Vehicles and Hyundai Motor India Ltd.
In an interaction with PTI, Mahindra & Mahindra Executive Director and CEO (Auto & Farm Sectors) Rajesh Jejurikar said the company’s success in 2025 was driven by differentiated products like Thar Roxx and 3XO.
He noted that the newly introduced XUV 7XO and the electric model XEV 9S are going to help the company continue on the growth path.
“Last year, we also introduced new versions of Bolero and Bolero Neo. So, we believe that we have enough at play to keep our momentum going because the customers are looking for newness and every year, we are able to create one or two things (products), which really .