Tyre maker Ceat is developing tyres for various global markets as it aims to expand its exports to regions like Europe and US with plans to establish itself as a global brand, according to RPG Group Vice Chairman Anant Goenka.
The RPG Group firm garners around 20 per cent of its revenues from exports and expects the contribution to grow over the next few years.
“We are focusing a lot on international growth — in the US, growth in the EU. Our goal is to become a global brand. We often say that industry in India can do more to develop and invest more in brands, invest in global growth and so on. So that’s one area of focus for us,” Goenka told PTI during an interaction.
He noted that the company is focussing on developing tyres on specific requirements of a region.
“What is the customer need in Italy, what is the customer need in Spain, we are developing an entire range of tyres for that specific market. It could be for the wine growing region, it could be for certain weather …
August 21, 2026
