The Indian beer industry is facing a “major trouble” amid rising input costs triggered by the war, supply shortages, and restrictions on pricing imposed by state governments, said United Breweries Ltd (UBL) Chief Executive Officer and Managing Director Vivek Gupta.
Urging for government intervention, he said the lack of regulatory support could stall growth and innovation in the sector and make it difficult to meet the promises.
“I think the beer industry is in major trouble right now because of the war and the financial impact it has on input costs and the inability to take pricing without government approval,” Gupta told PTI.
The government has to come forward and support the domestic beer industry, otherwise it will stall innovation. The impact on beer is disproportionately higher than any other industry, he said.
“There is a significantly bigger impact of war on our industry because of cost increase on bottles, raw materials, (Indian rupee against) dollar not being great, expo
