Global optics and optoelectronics major ZEISS is betting big on India, one of its top three fastest-growing markets for vision products, with the country’s expanding youth population driving demand not just for basic but also for higher-quality options, according to senior company officials.
India, China and Southeast Asia are the fastest-growing markets globally for ZEISS. In terms of consumer trends, India is a very early adopter, Carl Zeiss Vision Vice President – Head of Global Brand Management, Charlotte Hamel and its Head of Global Sales Operations & Emerging Markets, Boris Dejonckheere, told PTI in a joint interview.
While India is currently “the highest ranked in number of more sales per month”, Dejonckheere said the ranking changes rapidly as China is also growing fast.
“Sometimes China is a bit faster, and sometimes India is a bit faster,” he added.
While Southeast Asia cannot be forgotten as it is also “booming there”, Dejonckheere said, “…but what we see here (in …
